Seat belts! Why do we hate such an amazing invention? It’s been thoroughly proven to save thousands of lives—and it literally takes seconds to engage. We have been taught over and over how important it is—from Vince & Larry (the Crash Test Dummy’s), to horrific driver’s ed movies that have scarred our psyche’s forever. Then why is it so hard to create such a simple habit for something that provides so much value? Let’s examine our nation’s failures to impact this behavior over the past century—and see why training may not be the silver bullet we all think it is.